Healthy skin doesn’t have to cost you an arm and a leg. It just takes some careful planning and finding a skincare routine that works for you on a budget.

Rach has rounded up her favorite beauty picks that will help you achieve your beauty goals without breaking the bank. These affordable skincare products include:

Don’t Buy Expensive Products Online

Skincare is a major beauty industry priority for many of us, but that doesn’t mean you have to splurge on the latest high-end products to look and feel your best. In fact, there are plenty of budget-friendly brands that offer skincare essentials for an affordable price — and you can even find them online.

The trick to finding the best products for you is being picky about what you actually need. Too often, brands will sell things that are completely superfluous.

Thankfully, there are some online retailers that have done all the hard work for you by only selling the products that are actually worth your money. TikTok’s influence on beauty trends is one of the things that you need to check out. These websites will give you the opportunity to browse through the top-rated, most well-reviewed products and will let you filter by price range so that you only see items you can afford.

In addition to these sites, there are some great apps that can help you save even more on your beauty products. If you’re in the market for an affordable beauty product, it is also worth checking out the beauty aisles at your local drugstore. These places can have some real gems, especially if you know what to look for.

Look for Budget-Friendly Brands

One of the biggest things you can do to help your beauty budget go further is to shop for brands that offer products at a lower price point. Fortunately, there are plenty of great options out there. For example, you can find many green beauty products from a brand called Love Lula that is both eco-friendly and affordable. They also offer products for a wide range of skin concerns, including acne and aging.

Another great option is to look for skincare products that have a high concentration of natural ingredients and are free from harmful chemicals. These products may not be as effective as more expensive ones, but they can provide a solid foundation for your beauty routine. Just remember that you should always check the ingredient list before deciding which product to purchase. It’s also important to stick with the same products for a while, rather than jumping from one to the other. This will prevent your skin from becoming overwhelmed and irritated.

Additionally, you should consider how often you need to replenish your beauty products. For example, you may only need to restock on hairspray and lotion once every few months. This will help you determine how much you need to save per month to ensure you have enough money to buy these items when you need them.

Once you’ve figured out how often you need to buy beauty products, you can start tracking your spending habits. This will help you create a realistic budget that you can stick to. Additionally, it will also encourage you to find more sustainable options for your beauty needs. For example, you can switch from buying weekly manicures to a monthly pedicure or start using fake eyelashes once a week instead of every day.

Avoid Excessive Marketing

When it comes to beauty products, consumers are notoriously wary of spending their money on something that may not work. A lack of a physical try-before-buy experience makes it even more important to create a compelling value proposition that can convince shoppers to click Add to Cart.

This is why beauty brands that focus on product descriptions that are clear, concise, and detailed can boost sales. Product descriptions should not only include the list of ingredients but also clearly define what type of skin and hair each product is intended for. This helps customers find the right product for their unique needs.

Additionally, beauty brands should avoid excessive marketing that aims to manipulate consumer sentiment. For example, the use of “skin-loving” and “no-paraben” buzzwords can make a product appear more desirable to consumers than it is. Additionally, some product claims may not be backed by science, such as promises to nourish or replenish the skin.

Consumers are seeking more personalized online shopping experiences that serve their specific needs and pain points. Beauty brands should look to harness this trend by offering a variety of personalized offerings that encourage loyalty. Beauty subscription boxes are a popular example of this and have been delighting consumers for several years.

Look for Natural Ingredients

When it comes to beauty on a budget, the most important factor is choosing natural ingredients. It is important to avoid products that are packed with chemicals and perfumes, especially those that sit on the skin for long periods of time. Look for brands that are organic, cruelty free, and have third-party certifications. This will ensure that you are using only the best for your skin and animals.

You should also choose brands that focus on simple, natural ingredients and use glass packaging (which won’t leach plasticizers and endocrine disruptors into your product). Additionally, look for skincare products with a short ingredient list. It is best to stick to clean products that are made with ingredients you recognize, as well as those with no filler ingredients (such as Alcohol Denat, astringents, or perfume).

Another way to save money on beauty is to learn how to make your own skincare and cosmetics. There are many do-it-yourself blogs that offer recipes and tips on making simple, natural products. This will save you a lot of money and will also be kinder to your wallet!

It is also a good idea to think about how often you need to replenish your products. Do you go through hairspray and lotion like there’s no tomorrow? This will help you plan your spending accordingly.

Remember, when it comes to skincare, you really only need a pea-sized amount of each product starting from cleanser and ending with your moisturizer. Using too much can actually cause dehydration and over-exposure to harsh chemicals. A little goes a long way! If you want to get a better sense of what your budget might be, try the envelope system: put a set amount of cash in an envelope each month and only use it for beauty products.

Stick to Your Routine

Healthy skin requires a commitment to a routine. You need to wash your face, use a serum, moisturizer and sunscreen regularly. If you jump around between products, your skin will not have time to adjust to them and may become irritated. Instead, stick to a regimen that works for you and your budget.

A good skincare routine will help you save money in the long run. You will be able to skip the expensive eye makeup removers and lip balms that you might have been buying on a regular basis. Instead, you can find budget-friendly alternatives to these items that will work just as well.

It is also important to stick to the products that you have found to be the most effective for your skin type and condition. You should also avoid attempting to create a multi-step beauty routine that will be more complicated than it needs to be. For example, you will not need 10 different cleansers to keep your skin healthy. In fact, this will probably cause more harm than good.

When you do need to purchase new products, try to get the most bang for your buck by purchasing dual-action items. This can include a cleanser that also doubles as an exfoliator, or a moisturizer that has built-in sunscreen.

It is also a good idea to look into purchasing products in bulk. This can often save you money on shipping and handling fees, as well as ensure that you always have a product on hand when you need it. This is especially true for products that you use on a daily basis, such as your facial cleanser or eye makeup remover.