If you’re looking to design an effective exterior sign for your business, there are a few essential tips that you should keep in mind. They will help you get your message across in a way that’s easy for drivers to understand and catch their eye.
Keeping it simple is key, so try to use short but impactful copy that communicates clearly in a few words.
1. Keep it Simple
Exterior signs are an important part of any business, as they help draw potential customers to the location. They also act as a brand-specific advertising medium that can last for decades. However, the process of designing and implementing effective exterior signage can be challenging.
There are many aspects of sign design that can make or break its success. Here are a few essential tips to keep in mind when implementing them:
1. Always Keep It Simple
When designing your sign, it is important to ensure that it is clear and concise. This will ensure that the customer can easily understand what you are offering and how it could benefit them.
2. Avoid Fluffy Text
It is important to avoid using too much fluff when designing your sign, as this will only confuse the reader and potentially cause them to lose interest.
3. Be Balanced and Flowing
When creating your sign, it is important to ensure that the layout is balanced and that the visuals are flowing with one another. This will allow the customer to follow the message without losing interest.
4. Be Aware of Your Target Audience
It’s important to understand your target audience when deciding on the style, wording and colours of your sign. This will ensure that you are targeting the right audience and making the most out of your sign.
5. Use A High-Quality Material
When choosing a material for your exterior sign, it’s important to choose a durable one that will last for years. It’s also important to select a material that is malleable, as this will allow you to alter its shape and add new features as needed.
While exterior signage is an important aspect of any business, it can be difficult to determine the best design for your needs. It is important to consult a professional when determining the best option for your signage.
2. Keep it Clean
The outdoor sign is a vital marketing tool for any business and is one of the first things people see when they come across your company. The colour and design of the sign can be very important to your brand image so it’s important to think carefully about this when designing your outdoor signage.
Keeping your exterior signage clean is a necessary step to ensure it looks good and attracts attention. This includes removing any bird and animal droppings and ensuring it’s clear of cobwebs which can make your message difficult to read and give the impression that your business doesn’t care about its premises.
Your exterior signs will be exposed to the elements throughout the year and will need to be kept clean to prevent damage from the sun, acid rain, hail, snow and road spray. These can all cause your sign to fade over time.
You should also be aware of any ice or snow that has collected on your sign and be sure to remove it as soon as possible as this can cause significant damage. The weight of the ice or snow on the mounts of your sign can cause them to break and the sign to fall, which is not a pleasant thought for any business owner!
When cleaning your sign make sure to avoid using harsh cleaners or abrasive scrubbing pads as these can damage the material. Instead, use a mild soap and water mixture and wipe gently to get rid of any dirt and debris. For extra stubborn surface dirt you can try a cleaning agent designed specifically for acrylic signs. This will usually be available from your local hardware store or online.
3. Keep it Bright
Whether you’re a new business or an established one, effective exterior signage is critical to the success of your brand. It can help customers find your store, guide them to the right products and services, increase brand awareness, and more. If you’re going for bright and attention-grabbing, you can never go wrong with vintage neon signs.
However, not every sign is created equal. Some of the most effective ones are simple, while others can be more complex. When designing yours, keep these necessary tips in mind:
1. Keeping It Bright
A common mistake many businesses make when it comes to their exterior signs is choosing colors that are too similar. In addition to looking drab, these colors can also be a hindrance when it comes to visibility and legibility.
To ensure your sign is readable, make sure you’re using the right font style and size for your message. Moreover, you should consider the type of lighting that best suits your sign’s location and purpose.
2. Using Contrasting Colors
When it comes to exterior signage, color can be an extremely useful tool for differentiating your brand from competitors. It can help you stand out from the crowd, attract attention, and make your business look more modern.
3. Use Lighting to Highlight Your Signs
The most effective way to make your outdoor signage stand out is through lighting. This can be done through backlighting, uplighting, or downlighting.
4. Avoid Adding Rust and Mold
The exterior of your business can get exposed to many different weather elements, including rain, snow, and ice. As a result, your sign may start to chip and crack. Luckily, this is something that can be prevented by performing a regular monthly inspection of your signs.
Performing this check will save you money and hassle in the long run, as well as prevent your sign from getting damaged. By following these simple tips, you can design effective exterior signage that’ll attract new customers and improve the overall image of your business.
4. Keep it Vibrant
Exterior signs are an important part of a company’s branding strategy. They can help potential customers understand what your business is about and lead them directly to your storefront. Effective signage will also draw attention to special sales, promotions, and unique offerings.
It’s essential to use a color scheme that is recognizable and reflects your brand. This will ensure your sign is easily understood by potential customers and increases the chances that they’ll become loyal to your company.
Colour can have an extremely powerful effect on how people perceive a sign, and studies have shown that up to 80 percent of brand recognition comes from colour alone. That means using a range of bright, recognizable colors when designing your sign will ensure that it stands out from the crowd.
Make sure you keep your colours as contrasting as possible, too. It’s a good idea to use at least 30-40 percent of your sign as white space, according to the United States Sign Council Foundation.
Another important factor to consider when it comes to design is the size of your sign and how you scale your messaging or graphics. The right font and size will make it easy for customers to read your message, even when they’re on the go.
You should also think about the location of your sign, as it’s likely that glare from lights or sunlight, obstructive objects, or the time of day could affect how visible it is. Your sign should be placed in a way that customers can easily see it from both directions, and it should be located at the right height so it’s visible to everyone who walks by or drives by.
5. Keep it Stylish
When it comes to capturing people’s attention, outdoor signage can be a powerful tool. Whether you’re a restaurant or a consignment shop, the right signs can help you connect with customers and keep them coming back for more.
It’s important to take your brand’s image and values into consideration when designing effective exterior signage. You want to make sure that your sign is unique, appealing and memorable.
Fortunately, there are a few things you can do to ensure that your business has the kind of exterior signage that will attract new clients and keep existing ones coming back for more.
1. Create a hierarchy of information on your sign and put the most important details first.
This means that you should prioritize the most critical aspects of your business, like contact information, operating hours and your logo, so that when a potential customer scans the sign, they have access to those things they need.
2. Avoid clutter – You should try to keep your sign as simple and clean as possible. This will ensure that it’s easy to read from a distance.
3. Choose contrasting colors – Color can be used to highlight specific parts of your sign. It can also be used to contrast with the background of your sign.
4. Add lighting – This can be an extremely effective way to enhance your signage’s visibility and appeal.
5. Keep it stylish – This can be an extremely effective way of enhancing your signage’s appeal. It can be a great way of complementing the colors you’ve chosen for your signage and adding something to it that will stand out from the rest.
There are many different types of exterior signs that can be used for businesses, but there are a few common elements that should be present in each type. These are essential to design an effective exterior sign that will capture the attention of your audience and draw them in.
